Business Marketing Analytics

How well do you know your customers?

The now cliched quote “I know at least half of my advertising budget works; I just don’t know which half.” has been attributed to Henry Ford, among others.

It can be extremely difficult to measure the impact of advertising when you are using multiple channels and methods.

Ddaas use your internal data and external data from advertising channels to provide deep insights into the return on investment from your advertising budget.

  • Life Time Value

    Google Adwords and Facebook PPC campaigns provide excellent analytics on your campaign spend, acquisition rates and cost per acquisition (CPA).

    However, we go deeper. We take the same data from Google and Facebook and we bring in data from your transacton and billing systems to get a full view of a customer life cycle. We measure the lifetime value (LTV) of each customer and provide an ROI analysis per campaign. This enables you to make informed decisions on your campaignn spending and tolerance levels for CPA.

  • TV & Radio ROI

    Advertising on Radio and Television in particular can be extremely expensive. How do you measure the impact of this advertising? Are you certain the station has the demographic reach it claims? What is the response rate between different creative agencies?

    We take a data stream from the media monitoring companies and overlay this on a time series analysis with your transactional systems. This is extremely effective in confirming demographic reach and ROI per channel on different days and at different times of day. Our clients have successfully stream-lined their budgets by leveraging our solutions.

  • Email & SMS Marketing

    Generic communications are Spam. Even for signed up customers to your marketing materials, if they sound generic they are regarded as Spam by the recipients. To quote MarketingLand, "“Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them."

    Ddaas can add significant value to your efforts to personalise your outbound communications. We work with your customer and transactional databases to create very specific segmentation rules. We use this data to send hyper personalised communications to your customers - contacting the right person at the right time with the right message.

    For data protection (incl. GDPR), we also insure that all marketing consent, opt-outs and blacklists are respected when creating the segments.

    Finally, and crucially, we measure the impact. We do not just fire and forget. Each segment and the response rate is measured, enabling your team to analyse and improve the segments and messaging at every iteration.




Why we are different

We have a unique Platform and People offering that provides you a bespoke solution with our team time dedicated to you every month. This relieves your internal team of tasks they would prefer not to do and augments your team with our experts for process continuity and support.

An extension of your team

We operate as an extension of your team. We bring the technology and expertise required to strenghten and evolve your marketing function.

DEDICATED SUPPORT

Ddaas provide end-to-end support from conception to integration and beyond, ensuring your data is always available when you need it