Email & SMS Marketing
Generic communications are Spam. Even for signed up customers to your marketing materials, if they sound generic they are regarded as Spam by the recipients. To quote MarketingLand, "“Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them."
Ddaas can add significant value to your efforts to personalise your outbound communications. We work with your customer and transactional databases to create very specific segmentation rules. We use this data to send hyper personalised communications to your customers - contacting the right person at the right time with the right message.
For data protection (incl. GDPR), we also insure that all marketing consent, opt-outs and blacklists are respected when creating the segments.
Finally, and crucially, we measure the impact. We do not just fire and forget. Each segment and the response rate is measured, enabling your team to analyse and improve the segments and messaging at every iteration.