Consent for marketing communications
In a complex business environment, customers can opt in to marketing information for different products on different channels (Web, SMS, Order Forms, Phone). How do you manage a request to erase data and a request to never contact the person again? What if your industry has other regulations to retain data for a period of time? Things can get very complex.
Different teams within your business may run marketing or information campaigns on different schedules and a customer can end up getting multiple messages from the same company. When a customer opts out from marketing messages, it is important to opt them out from all possible sources – which may include third parties.
GDPR also stresses that once the engagement for the service that caused the customer to provide their PII data has ended, they should be opted out of marketing correspondence and their data should be put beyond business use.
If the "before" picture of managing marketing consent looks familiar to your organisation, get in touch to understand the "after" picture.
Our proven solution centralises all marketing segmentation and outbound communications to any channel. Our GDPR solution then links in wiith our Business Marketing Analytics solution to measure the impact of each campaign, thus insuring your message is only hitting the right person at the right time.