TV & Broadband company reduces costs and increases access to timely reports
Industry:
Challenge:
Our client, a national Premier television, internet and data provider offers over 117 TV channels, set top boxes and a range of subscription packages to a wide and varied customer base across the region.
As the business has grown they lacked a suitable business intelligence solution that would maximise the value of their growing data stores. As with a lot of TV and Telecoms businesses, the systems are legacy in nature and difficult to modernize.
Solution:
Having extracted all the information from numerous CRM and billing systems using data warehouse automation techniques, we were able to provide detailed intelligence reports about the business and its variety of revenue streams.
Analysing the data, we were able to see and understand in more detail, areas such as revenue per product, region and city over a time period, digital box usage and earnings per month, volume of customers per price band and churn through disconnects and reconnects.